Partial Client List
Infomercials and Direct Response TV
During the past ten years we have worked with a number of infomercial producers. Our research assists them in the development of products, product offers, and infomercials. Our research helps assure our clients that they have the right product, the best positioning and the most effective presentation. The cost of conducting research prior to broadcast is made back many times in money saved and money earned by having the right message out there from the beginning.
Typically focus groups are conducted. The group discussion would focus on the need for the product and its perceived benefits, viewing a portion of the infomercial, discussion to determine how well the infomercial conveys the product and product benefits, consumer understanding of the product, perceived value and thoughts on pricing and interest in purchasing. Questionnaires are often used during the group to collect information helpful in positioning the product.
Recent Work has included: